Swami are a critically acclaimed British/ Indian pop/alt/ bhangra band from Birmingham, England. It is also the pseudonym of the band’s lead performer, producer, DJ, and guitarist Diamond Duggal (DJ Swami) who founded the band with his brother Simon Duggal. Though “Swami” traditionally refers to a Hindu monk, the name is actually an abbreviation of the English phrase ‘So Who Am I?’.
Swami’s debut dance album Desi Nu Skool Beatz was initially released on Simon & Diamond Duggal’s own Sub Dub label in 1998. The band’s big break came with the release of their third album DesiRock, which became popular across the British Asian music scene.